Xiaohongshu influencer marketing

Xiaohongshu Influencer Marketing for F&B, Travel, Lifestyle, Beauty Brands

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Xiaohongshu influencer marketing

Xiaohongshu Influencer Marketing

We help brands to reach Chinese audiences in Singapore, China and South East Asia through authentic Xiaohonghsu KOL & KOC (UGC) campaigns - delivering real engagement, trust and growth. 

Our 4 step framework : 

  1. Audience & Intent Mapping : We analyse how Chinese users search and discover F&B, travel, lifestyle and beauty brands — from food recommendations to travel planning. 
  2. KOL & KOC Strategies - User Generated Content : Audience Fit, Content Fit, Brand Fit, Credibility and Engagement level.
  3. Authentic Content Creation : Story Driven, Experienced Based, Platform Native, is a recommendation not an ad. 
  4. Amplification and Optimization: AI SEO to identify intent clusters (not just traditional keywords), structure and create content and optimizing at scale

What You Will Achieve with our guaranteed KPI:

  • Grow targeted brand awareness
  • Increase engagement & Social Proof
  • Drive qualified traffic 
  • Support Conversion Goals

Proven Results

Our clients achieve 300%+ growth in engagements, followers, and conversions. Trusted by brands that demand real results.

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Xiaohongshu Influencer Marketing vs Instagram: Why You Need Both

Unlock the China market with Xiaohongshu influencer marketing. While Instagram is blocked in mainland China, Xiaohongshu (Little Red Book) is the essential platform for reaching Chinese consumers. It's a discovery and purchase platform where users actively search for products—unlike Instagram's fast-moving feed, content gains lasting search visibility.

Why Xiaohongshu matters for your brand. Higher conversion rates, authentic engagement, and direct access to one of the world's largest consumer markets. Our clients achieve 300%+ growth in engagements, followers, and conversions through strategic KOL marketing on Xiaohongshu.

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How Engagements Work

We create with intention. Our services solve real problems.

1. Book a strategy call

2. We understand your brand & objectives

3. Proposal Meeting Set

Ready to Reach Chinese Consumers?

Book a Call Now to Find Out More

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