Frequently asked questions
Why do I need to grow my brand on Xiaohongshu if I’m already spending heavily on Instagram, Facebook, or TikTok?
While platforms like Instagram, Facebook, and TikTok are effective for awareness and entertainment, Xiaohongshu (RedNote/Little Red Book) plays a very different role in the consumer journey.
Xiaohongshu functions as a search and decision-making platform, where users actively look for:
- restaurant recommendations
- travel planning tips
- product reviews
- trusted lifestyle experiences
For Chinese and Chinese-ethnicity consumers, Xiaohongshu is often the final influence before purchase or visit, especially for F&B, travel, beauty, and lifestyle brands.
Why is the Chinese market so important for brands today?
The Chinese market — including Chinese domestic consumers and overseas Chinese tourists — represents one of the largest and highest-spending consumer groups globally.
Key points brands should know:
- Chinese consumers are among the highest spenders in travel, dining, and lifestyle experiences
- Chinese tourists are known for higher per-trip spending compared to many other tourist segments
- Even within Singapore, Chinese-ethnicity consumers rely heavily on Chinese-language platforms like Xiaohongshu for recommendations
If your brand targets:
- tourists
- premium dining
- lifestyle or experience-driven products
then visibility within the Chinese digital ecosystem is no longer optional — it is a growth necessity.
I don’t speak Chinese. How can I manage Xiaohongshu marketing effectively?
That is exactly why New-Ya exists.
Xiaohongshu is a Chinese-language, culture-driven platform, and success depends heavily on:
- tone
- cultural nuance
- local trends
- platform-native behaviour
New-Ya fully manages:
- Chinese copywriting
- content localisation
- influencer coordination
- daily engagement and optimisation
You do not need to speak Chinese or understand the platform mechanics — we act as the bridge between your brand and the Chinese audience, ensuring your message is delivered clearly, authentically, and effectively.
What makes up the New-Ya team? Do you really understand the Chinese market?
Yes — understanding the Chinese market is the foundation of New-Ya.
Our background is unique:
- The founder of New-Ya is Singaporean, with a professional background in Investment Banking, who later entered the China market to independently learn retail, brand building, and digital marketing on the ground for over 8 years.
- She co-founded New-Ya with a China-based partner who has over 10 years of hands-on Xiaohongshu marketing experience serving the China domestic market.
- Our execution team is based in China, ensuring deep platform and cultural expertise.
- At the same time, we work closely with Singapore-based professionals who speak your language, understand your expectations, and translate business goals accurately.
This structure gives you the best of both worlds:
✔ deep China market expertise
✔ no language or cultural barriers
✔ clear communication and accountability
Why is New-Ya able to guarantee results on Xiaohongshu campaigns?
New-Ya is able to guarantee specific engagement and performance KPIs because Xiaohongshu is not a new or experimental platform for us — it is our core area of expertise.
We understand:
- how Xiaohongshu’s algorithm prioritises content
- what type of content drives saves, comments, and engagement
- how search behaviour works on the platform
- how to navigate KOL and KOC execution strategically
Rather than “hoping content performs,” we design campaigns backward from the KPIs, using proven content structures, posting strategies, and optimisation techniques.
This deep platform understanding allows us to confidently commit to clear engagement benchmarks, subject to agreed campaign scope and conditions.
What other services can New-Ya provide that other agencies can’t?
What sets New-Ya apart is not just what we do, but how we think.
We do not sell fixed, rigid packages. Instead, we customise strategies based on your ultimate business goal — whether that is:
- brand awareness
- lead generation
- foot traffic or sales
For example:
- Influencer marketing is not executed as mass seeding, but designed creatively to attract the right customer personas and from the right location.
- Content strategies are built around search intent and decision behaviour, not just aesthetics.
- Sales and marketing are treated as one connected system, not separate silos.
The best way to understand this difference is to speak with us directly — many of our clients discover opportunities they hadn’t considered before after just one strategy discussion.
Isn’t it very expensive to engage an agency that offers guaranteed results?
Not necessarily.
At New-Ya, we offer different pricing packages tailored to:
- different business sizes
- different campaign goals
- different budgets
Some clients focus on brand awareness, while others prioritise lead generation or sales. Our role is to recommend the most efficient strategy for your objectives — not to push a one-size-fits-all solution.
Guaranteed-KPI campaigns are structured to ensure:
- efficient use of budget
- measurable outcomes
- clarity on what success looks like
Many clients find this approach more cost-effective than spending blindly on ads or influencer campaigns without clear performance benchmarks.