New Ya

Specialized in Chinese Social Media Marketing

Deploy the Right Strategies
Measure with KPI

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Our Team
Inspired by the dynamic Chinese digital commerce and social media landscape, New-Ya 新芽 is dedicated to seamlessly connect global brands with Chinese consumers. By forming a team of Southeast Asian and Chinese experts, we effectively bridge the gap between your brand and the Chinese market.
Founder
Claudia See
With 12 years in investment banking in SG and HK, Claudia transitioned to China's retail and digital marketing sectors six years ago.

She excels at connecting Southeast Asian companies with Chinese market opportunities, leveraging her financial expertise and marketing skills for international business expansion.
Co-founder
Rongrong Miao
With over a decade in multinational corporations across Europe, America, and Israel, Rong Rong has developed strong cross-cultural team management skills.

She successfully led an Israeli AI company's expansion into China, bridging cultural and operational gaps to achieve significant market growth.
Marketing Director
Wei Liang
A proven track record of leading multi-billion RMB campaigns on Chinese platforms like Xiaohongshu and WeChat. Liang excels in launching new products, optimizing communication efficiency, and enhancing brand media performance.

Through strategic planning and execution, he consistently drives brand visibility and engagement, using data-driven insights to inform marketing strategies and achieve exceptional results.
Operations Director
Zheyu Wu
A reliable Operations Director with strong global business acumen and high ethical standards.

Zhengyu excels in monitoring operational KPIs and providing actionable insights to decision-makers, which has been instrumental in driving informed decisions and fostering sustainable business growth.
Do you have trouble reaching out to the Chinese Consumers for your Brand?

Speak with us.

Over 1 million XHS, WeChat, Douyin influencers in our data base
Over a decade of experiences in pushing engagement rates, exposures and eventually sales for Brands on the platforms
Why Xiao Hong Shu?
300mil Active Users
72% Post 1990s Users
3:7 Male - Female Ratio
55% From First & Second Tier Cities
Create and Maintain Official Accounts
Create official platforms accounts for credibility
Content Creation based on the brand's plans and directions.
Push Engagements and Exposures Rates.

Influencers Campaigns
Plan campaign proposals.
Campaign Management to meet KPI targets.
Monthly and Quarterly Reports with deep analysis
Build your own KOL/KOC database.

Account Operations
Layout and optimize ads keywords.
Monitor contents and keep it hot.
Supervise and respond to public comments.
Leverage the users’ attentions to drive product recommendations.

TikTok/Douyin Solutions

Launch New Products
Specific Holiday Campaigns
E-commerce Promotions
Our Partners
—— Contact

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